Let’s cut to the chase. If your company doesn’t have visibility in the federal sector, in all likelihood you are not effectively seeing opportunity and opportunity is not seeing you. It’s a problem more common than not, and the damage being done is to a company’s morale and its bottom line. CREATING VISIBILITY looks at effective ways of virtually and physically getting in front of government and industry decision makers and influencers.
Guy Timberlake, Chief Visionary Officer of The American Small Business Coalition, brings subject matter experts to discuss the paradigm shift in business development when it comes to shaping opportunities as well as the growing need for targeted marketing efforts. Experts include Bob Davis, with PGBA, LLC, a Celerian Group Company, Lisa Dezzutti with Market Connections and Lou Ann Brossman with Government Marketing University.
3 Reasons You Should Attend:
- Learn how more limited access to decision-makers and influencers (even for incumbents) has changed shaping and influencing agency requirements and what this means for companies interested in those opportunities.
- Understand how leveraging department, agency, office, program and requirement-based marketing strategies creates earlier stage awareness and influence for vendors.
- Discuss results of a survey that effectively provides a federal agency decision-maker marketing roadmap that describes:
- What types of content decision-makers consider most useful and influential;
- What makes this content so useful;
- Where decision-makers go to find the content (e.g., your website);
- What content is most used at the different stages of requirement development.
Meet The Presenters!
Bob Davis of PGBA brings 35+ years of experience to bear as he joins us to discuss the Paradigm Shift in Government Contracting Business Development and Influencing Opportunities.
Lou Anne Brossman of Government Marketing University brings over 25 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market such as Juniper Networks, immixGroup and EMC. She joins the panel in discussing ‘Why Marketing Should Be Top of Mind for GovCon Business Leaders.’
Lisa Dezzutti has over 25 years of experience in the fields of marketing, research, and total quality management and leads Market Connections as it delivers intelligence and insights that enable improved business performance in areas such as pursuit and capture research, competitive profiling, thought leadership research and more. Lisa discusses the Roadmap for Influencing Federal Decision-Makers.
What Prevents Companies from Attaining Visibility in the Federal Sector?
Bob Davis describes the visibility obstacle.
Lou Anne Brossman turns obstacles into opportunities.
Lisa Dezzutti says old school thinking about business development by companies who have not migrated from a traditional mindset to a digital mindset is a significant obstacle.
Why Marketing Should Be Top of Mind for GovCon Business Leaders.
Listen as Bob Davis now as he describes the state of your website and then see and hear Lisa Dezzutti of Market Connections on July 19th as she relates how often federal agency decision-makers visit your website when shaping their requirements, and what content you should have ready for them when they arrive!
Lou Anne Brossman discusses the importance of making a seat at the Business Development and Sales table for Marketing.
Lisa Dezzutti says the information age has changed how government decision-makers get information and the use of mobile devices by federal decision-makers has grown from 63% in 2012 to saturation levels today.
2:45 PM to 3:15 PM – Networking
3:15 PM to 4:00 PM – Digital Business Development: The Paradigm Shift in Influencing GovCon Opportunities
4:10 PM to 4:55 PM – Roadmap for Influencing Federal Decision-Makers in the Age of Digital Business Development
5:05 PM to 6:20 PM – Panel Discussion: Why Marketing Should Be Top of Mind for GovCon Business Leaders and Business Development
6:20 PM to 7:00 PM – Networking
ManTech International Corporation, 2250 Corporate Park Drive, #500, Herndon, VA
Who Should Attend:
Everyone responsible for creating brand, company and product awareness, as well as those charged with identifying and qualifying prospects, leads and opportunities.