Editor-in-Chief Visionary: I LOVE this piece by Carl Dickson of CapturePlanning.com! Absolute must-read!
GovCon Capture Guru Carl Dickson says:
The difference between a strategic organization and an opportunistic one is that maximizing win rate is a higher priority than maximizing the number of bids.
Investing in a high win rate means doing things like relationship marketing, developing an information advantage, and perfecting your lead qualification and proposal processes.
Source: This bidding strategy can destroy your company before you realize it – PropLibrary