Editor’s Note: In this article Gen. McChrytstal offers :”Data or intelligence without context isn’t useful.”
My version is “How do you connect the dots when you don’t know what the ‘dots’ mean?” and it’s something I convey to government contractors in the spirit of competitive intelligence. GovCon business leaders need to embrace these sentiments and figure out who needs to be in the room (or on the line) for their ‘Operations & Intelligence (O&I) meetings’ and determine who has the requisite context to make sense of the ‘dots.’
– Guy Timberlake, The Chief Visionary
It is important to remember that gathering data points is not the same as gaining a situational understanding. Big Data can show you what is happening, but it falls short of contextualizing why it is happening.